Do you want to launch a membership product? Wondering how Social Media Examiner evolved its marketing over time? Go behind the scenes to explore how we market one of our products—the Social Media Marketing Society. 🔔 Subscribe for More Marketing Insights – https://www.youtube.com/channel/UCS3lFRhXKfCZ8FvRqPjy9NA 👁️‍🗨️ About Ali Kelly – Website https://smmarketingsociety.com/ – LinkedIn https://www.linkedin.com/in/alikelly/ 🔗 Other Notes From This Episode – Find other products, tools, and resources mentioned in this episode https://www.socialmediaexaminer.com/behind-the-scenes-how-social-media-examiner-does-marketing – Connect with Michael Stelzner (@Stelzner) on Instagram https://www.instagram.com/stelzner/ ⏰ Timestamps 00:00 Intro 01:28 About Ali Kelly 10:46 Why Membership Products are Important to Marketers 15:15 The Key Challenges of Growing a Membership 25:09 How Social Media Examiner Historically Marketed the Social Media Marketing Society Membership 30:15 How the Social Media Marketing Society’s Marketing Strategy Evolved 39:08 How the Social Media Marketing Society’s Messaging Changed Over Time #SocialMediaExaminer #SocialMediaMarketingPodcast #MarketingStrategy