Saffron can cost $3,000 a kilogram, making it the most expensive spice in the world. In Kashmir, growing saffron has been a part of the cultural identity for millennia. But what was once a booming crop for this region, has become a risk. Drought, floods, political conflict, fake saffron in the market, and a faltering government mission to help have left farmers struggling. The newest generations of farmers make a fraction of what their grandparents did off saffron. Many farmers now face a tough question: Do they continue farming the valuable spice? We go to the Indian-administered part of Kashmir to find out what caused this saffron crisis. MORE BIG BUSINESS VIDEOS: How 1.5 Million Aloe Vera Leaves Are Harvested A Week | Big Business https://www.youtube.com/watch?v=WbiNr_b7oZk Why The World’s Most Popular Banana May Go Extinct | Big Business https://www.youtube.com/watch?v=nhPEErJnErU How Over 2,000 Tons Of Gulal Are Produced in India For Holi | Big Business https://www.youtube.com/watch?v=Uj90lnAjbw0 ------------------------------------------------------ #Saffron #RedGold #BigBusiness #BusinessInsider Business Insider tells you all you need to know about business, finance, tech, retail, and more. Visit us at: https://www.businessinsider.com/ Subscribe: null BI on Facebook: https://read.bi/2xOcEcj BI on Instagram: https://read.bi/2Q2D29T BI on Twitter: https://read.bi/2xCnzGF BI on Snapchat: https://www.snapchat.com/discover/Business_Insider/5319643143 Boot Camp on Snapchat: https://www.snapchat.com/discover/Boot_Camp/3383377771 Why Fake Saffron Trafficking Is Destroying The 'Red Gold' Industry | Big Business