Houseplants are all the rage. But as Americans buy more plants, and producers scale up to meet demand, more plants are dying. About 40% of plants perish in the supply chain, and another 35% die in customers' homes. So what are plant producers and influencers doing about it? We went to one of America's largest plant farms to find out. MORE BIG BUSINESS VIDEOS: Why Kombucha Makers Spend Millions to Make the Drink Less Boozy | Big Business https://www.youtube.com/watch?v=7o2dILl8Fhc Why Fake Saffron Trafficking Is Destroying The 'Red Gold' Industry | Big Business https://www.youtube.com/watch?v=cF9rRr-tLi4 How This Village Makes 50,000 Incense Sticks A Day For Lunar New Year | Big Business https://www.youtube.com/watch?v=YD5Qeo6o1UI ------------------------------------------------------ #Plants #HousePlants #BusinessInsider Business Insider tells you all you need to know about business, finance, tech, retail, and more. Visit us at: https://www.businessinsider.com/ Subscribe: null BI on Facebook: https://read.bi/2xOcEcj BI on Instagram: https://read.bi/2Q2D29T BI on Twitter: https://read.bi/2xCnzGF BI on Snapchat: https://www.snapchat.com/discover/Business_Insider/5319643143 Boot Camp on Snapchat: https://www.snapchat.com/discover/Boot_Camp/3383377771 Why We Kill So Many Houseplants, But Spend Billions On Them Anyway | Big Business