Check out our Instagram Video Ads Tutorial for 2018 where we talk about Instagram Feed Video Ads. Instagram video advertising can be challenging but our strategies, tips, and tutorial will help you get started with ease. Instagram Video Ads Tutorial Description: In order to get started, you need to set-up Facebook Business Manager, have a Facebook Business Page, and connect your Instagram Account to your Facebook Business Page. Then, you can create a Facebook Ads Manager account through your Business Manager and connect your Facebook page and Instagram page to the ad account. Instagram ads are ran directly in Facebook Ads Manager. Instagram Advertising: https://business.instagram.com/advertising Set-up Business Manager for Instagram Advertising: https://www.facebook.com/business/help/1649590841944352 How to Advertise on Instagram: https://www.facebook.com/business/help/976240832426180 Instagram Feed Video Ad Specs: https://www.facebook.com/business/ads-guide/video/instagram-feed/video-views We start by going through the Instagram Video Ads specs. You can click on the URL above to learn more and see all the specifications. The most important takeaway is that videos must be between 1 and 60 seconds. Next, we talk about our campaign. We are going to run a short Instagram video ad to try to drive people to our Newsletter and download our free eBook. Then, we go through how to set-up an Instagram video ads campaign. You start by clicking on create campaign, name the campaign, name your first instagram ad set, and name your first instagram ad. And then we set an Instagram ads campaign spending limit. The key to make it an Instagram video ads campaign is to select Video Views as your Goal and use Auction as your buying type. In your first Ad Set, we set the targeting but the key is to change Placements to only include the Instagram Feed. Our tutorial is specific to Instagram Newsfeed Video Ads so you need to adjust your placements. Otherwise, your video ads will be included on the Facebook network and the Audience network. When it comes to targeting, you want to set Instagram ads targeting that most closely matches your target audience. We want to reach small business owners with our Instagram video advertisement so they will join our newsletter. When you change your budgeting, we recommend setting start dates and end dates so that Instagram can pace your advertisement and optimize your budget. It will help you achieve better instagram video ad engagement.