🎾🚫 & how Serena Williams built a brand on disruption. Thanks a lot to Shopify for sponsoring this series! https://www.shopify.com/athleticinterest 📫 Subscribe to our newsletter: https://athleticinterest.substack.com/ ⏱ Timestamps 00:00 Why This Bra is not allowed 03:30 Why Tennis Sells Better than Football 06:03 How Serena Williams Built Her Empire 08:41 Video Sponsor: Shopify 🎬 About Athletic Interest is a video essay series that investigates business stories from the world of sports. ✅ Follow Email list: https://athleticinterest.substack.com/ Instagram: https://www.instagram.com/athleticinterest/ Twitter: https://twitter.com/AthleticIntrst 🍿 Watch more Most popular: https://bit.ly/36ZZ3Qe Latest video: https://bit.ly/2MpsDW6 #serenawilliams #tennis #wimbledon