Shinola's a watch manufacturer and lifestyle brand which takes imported, Swiss-ish movements and Chinese cases and assembles them locally in Detroit, Michigan. They've got a great idea, a great aesthetic, and some great designers, but unfortunately, their watchmaking isn't quite in line with their pricing, and at the end of the day, no matter how hard I wanted to support what they're doing, I just couldn't justify the cost. Here's hoping they up their game and become a real force in the watch-making world. But for now, it's a fashion brand, charging way too much for too little.