Former BikeRadar man of all things video, Joe Norledge, has built himself a new bike. But what’s this? Rim brakes? In 2024, Joe? Joe shows us his beautiful Giant TCR Advanced SL with Campagnolo Super Record mechanical shifting and Bora Ultra wheels. He also tries to explain why he’s built a rim-brake bike when the market is moving firmly towards discs. 00:00 Intro 00:32 Joe Returns! 01:20 Why Rim Brakes? 04:59 Looks 06:34 Groupset 07:33 Wheelset 08:47 Liam’s Verdict Best Ever Bikes | Jack & Joe's 6 All-Time Favourites https://www.youtube.com/watch?v=TdckYtvvTUQ 6 Cycling Industry Secrets You Need To Know | Jack & Joe Spill The Beans https://www.youtube.com/watch?v=Q7V36ZCTp6M Joe's Santa Cruz Highball | Superlight Custom Ready-to-Race XC Bike https://www.youtube.com/watch?v=lJxSE5RI8so We Rode 170km On a £170 Bike | Joe's Epic Budget Ride https://www.youtube.com/watch?v=4A1v7l44Ebw Hill Climb Diaries Are Back! | Joe & Jack's Craziest Season Begins https://www.youtube.com/watch?v=r5uXvLtbbX8 Jack & Joe's Testing Hell | How Fast Can We REALLY Get? https://www.youtube.com/watch?v=LUnIe2DGrvE Who Built the Best Climbing Bike? | Joe Vs Reuben https://www.youtube.com/watch?v=3KmJXroswKY #cycling #bike #bikes #giant #campagnolo #italian Listen to the BikeRadar Podcast → https://www.bikeradar.com/bikeradar-podcast/ Follow BikeRadar on our social media channels: → https://instagram.com/bikeradar → https://facebook.com/bikeradar → https://twitter.com/bikeradar BikeRadar is supported by Mountain Biking UK and Cycling Plus Magazine –For more information and to subscribe please visit → https://bit.ly/3nMr3Rn For more content like this see our latest subscription offer – → https://www.cyclingplus.com/subscribe-today/ → https://www.mbuk.com/subscribe-today/