When asked the secret to life, E. M. Forster said two words, "Only connect." Yet many of us don't. It's not that we don't want to; it's that we're not taught to. In this interactive TEDx talk, Intrigue Expert Sam Horn shows how to earn the favorable interest and respect of customers, investors and decision-makers by finding out what's important to them .... and focusing on that FIRST. Sam Horn, founder of the Intrigue Agency, is on a mission to help people create clear, compelling communications that connect. She works with entrepreneurs and executives from such organizations as Boeing, NASA, Capital One, ASAE, Cisco and EO to design and deliver one-of-a-kind legacy messages that matter. She also serves as a presentation/pitch coach for Springboard Enterprises which has helped startups receive $6.2 billion in funding. Sam's books POP!, Tongue Fu! and the upcoming INTRIGUE have been endorsed by Seth Godin, Tony Robbins, Ken Blanchard and featured in New York Times, BusinessWeek, Washington Post, and Fast Company. For videos on how to earn interest and connect with anyone, anytime, visit http://www.intrigueagency.com/. In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)