This talk was given at a local TEDx event, produced independently of the TED Conferences. Paul Rulkens is an expert in achieving big goals in the easiest, fastest and most elegant way possible. Originally trained as a chemical engineer, he has moved his focus to the fascinating field of high performance. Paul Rulkens is an expert in achieving big goals in the easiest, fastest and most elegant way possible. Originally trained as a chemical engineer, he has moved his focus to the fascinating field of high performance. His work is based on his knowledge and experience about the practical application of behavioral psychology, neuroscience and especially common sense. He currently works worldwide to make successful people, teams and organizations even more successful. He lives with his wife and two children in Maastricht. Website: http://tedxmaastricht.nl/ Flickr: https://www.flickr.com/photos/tedxmaastricht Facebook:https://www.facebook.com/TEDxMaastricht Twitter: https://twitter.com/TEDxMaastricht About TEDx, x = independently organized event In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)