Welcome to the edventure brief, a podcast hosted by edventure, the first pan-European student-run accelerator and venture builder. In this episode, Taylor price and Louise Truman, who are the founders of TAP Intuit and Leg Up Network respectively, join us to discuss the struggles of running a business while studying at university, how TikTok is shaping their marketing strategies and the power of social media. Chapters: 0:00 the edventure brief intro 0:30 Introduction Taylor Price 1:39 Introduction Louise Truman 2:25 TAP Intuit 3:55 Leg Up Network 6:20 Balancing a business and university 11:47 Running a business during a pandemic 15:45 Outreach & Marketing 16:50 TikTok and virality 21:00 5-year outlook 29:45 TikTok vs LinkedIn vs Instagram vs Pinterest 43:00 Wrapping up For more information about us, visit our website at https://edventure.vc/​ or check out any of our social media channels listed below. LinkedIn: https://www.linkedin.com/company/edve...​ Facebook: https://www.facebook.com/EdVentureEdi...​ Twitter: https://twitter.com/edventurevc​ Instagram: https://www.instagram.com/edventurevc/ Edventure book recommendations Start with why: https://amzn.to/3wMcYFs Exponential organizations: https://amzn.to/34HesES Bold, How to Go Big, Create Wealth and Impact the World: https://amzn.to/3pf0TWM The Power of Habit: https://amzn.to/3vRwlNb Venture Deals, Be Smarter Than Your Lawyer and Venture Capitalist: https://amzn.to/34LGRtE The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers: https://amzn.to/3vJzizn The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail: https://amzn.to/2RiEBXt The Lean Startup: How Constant Innovation Creates Radically Successful Businesses: https://amzn.to/3pf0TWM