Keyword research is the strategy of finding which phrases your audience is currently searching for. 🧐 Learn where and how to find the most relevant keywords for your niche. 👉Subscribe: null Keyword research is the process of understanding which words and phrases people use in search engines when searching for the products or services you offer. This can be achieved using a number of paid or free keyword research tools. By targeting popular keywords to your content, you can help to improve your rankings in the search engine results, which will drive relevant traffic to your website. It's very important to know your audience when choosing the keywords that you wish to target. There are several online tools that can help you identify effective keywords to target based on their popularity, which can then be targeted when creating your pages Once you have a list of keywords from your keyword tool of choice, you will want to include them in your content so that search engines can see that your content is relevant to your target keywords. This can help your pages to show up in search engines when people search for your target keywords. Finding out what your audience has been searching for enables you to create content that will answer their questions. That is an effective way to stay in tune with what your prospects and customers want. ℹ️ About Kinsta Kinsta is a premium managed WordPress hosting company powered by Google Cloud Platform’s premium tier network and compute-optimized C2 virtual machines, enterprise-level security, a free CDN global edge network with 200+ PoPs, and 24/7/365 support. 👉Learn more about Kinsta’s hosting solutions: https://kinsta.com/wordpress-hosting/ ⚙️Dig deeper in Kinsta’s tech stack and features: https://kinsta.com/features 👤Follow us: ► https://kinsta.com/blog/ ► https://kinsta.com/newsletter/ ► https://twitter.com/kinsta ► https://instagram.com/kinstahosting ► https://facebook.com/kinstahosting ___________________________________________________________________________ 🕘Timestamps 0:00 Keyword Research 1:15 Target Topics with Traffic Potential 2:13 Target Long-Tail Keywords 3:25 Do Question-Based Keyword Research 4:03 Identify Keyword Gaps 4:52 Optimize Your Content With LSI (or Semantic) Keywords 5:37 Prevent and Remove Keyword Cannibalization 6:38 Find Easy-Win Keyword Opportunities ___________________________________________________________________________ 📚Check out our other guides to keyword research 🗝️For more information about keyword research, check out our blog post: ► https://kinsta.com/blog/how-to-drive-traffic-to-your-website/#keyword-research ⌨️Learn about how to optimize your keywords ► https://kinsta.com/blog/content-length/#keyword-optimization 📺Targeting keywords on YouTube? Learn how to do YouTube Keyword Research: ► https://kinsta.com/blog/youtube-seo/#youtube-keyword-research ___________________________________________________________________________ 🔇This video has captions (translated by real humans!) in English, Spanish, Italian, French, Portuguese, German, Dutch, Japanese, Danish and Swedish. Click on the CC to set your preferred language. #KeywordResearch #SEO #SearchEngineOptimization