Paddy Galloway is the most sought-after YouTube strategist in the world. He’s worked with clients like MrBeast, Jesser, Ryan Trahan, and Noah Kagan. All in all, his clients generate 750 Million views PER MONTH. And that’s because Paddy puts most of his focus where other people don’t: pre-production. So in this episode, you'll learn: • What makes a great video idea • How to develop great titles and thumbnails • Why it’s better to take a few BIG swings rather than a lot of small swings • And why YOU should be spending more time in pre-production SPONSOR - USCREEN Create your own video membership with Uscreen: https://uscreen.link/creatorscience 🌐 Episode page: https://podcast.creatorscience.com/paddy-galloway 📬 Newsletter: https://creatorscience.com/ 🧰 Get our Toolbox: https://creatorscience.com/toolbox 🧪 Join The Lab: https://join.creatorscience.com/ TIMESTAMPS 00:00 - The Godfather of YouTube Strategy 00:55 - Spend MORE Time In Pre-Production 04:22 - What Makes a Great Video Idea? 08:17 - Our Lovely Sponsor :) 09:44 - Importance of Packaging 11:44 - YouTube Title Best Practices 14:25 - Thumbnail Best Practices 16:48 - Using Text in Thumbnails 18:17 - Action & Curiosity Loops in Thumbnails 21:09 - How to Brainstorm Great Titles 24:53 - Developing Multiple Thumbnail Concepts 27:23 - Content Buckets 29:51 - Why You Need to Take Bigger Swings *** CONNECT WITH PADDY 🌐 Website: https://www.paddygalloway.com/ 🐦 Twitter: https://twitter.com/PaddyG96 📸 Instagram: https://www.instagram.com/paddygalloway/ 📹 YouTube: null *** CONNECT WITH ME 🐦 Twitter: https://twitter.com/jayclouse 📸 Instagram: https://www.instagram.com/jayclouse/ 🎵 TikTok: https://www.tiktok.com/@jayclouse 💼 LinkedIn: https://linkedin.com/in/jayclouse *** 🙏 GUEST REQUESTS & LISTENER QUESTIONS https://podcast.creatorscience.com/request 🏁 PAST EPISODES & STARTER PLAYLISTS https://podcast.creatorscience.com/episodes https://podcast.creatorscience.com/playlists 💼 SPONSORS https://podcast.creatorscience.com/sponsors/ 💜 Leave a review on Apple Podcasts https://apple.co/3c6oN4g 🟢 Leave a rating on Spotify https://spoti.fi/3c6xpYH *** TEAM Host + Producer // Jay Clouse: https://jayclouse.com/links Editor // Conor Conaboy: https://twitter.com/conorconaboy Audio Engineer // Nathan Todhunter: https://www.nathantodhunter.com/ Thumbnail Artist // Jonathan Sippel: https://twitter.com/thumbnailgrail Creator Science is part of the HubSpot Podcast Network.