Imagine going from $0 to $50k/month…. in just 5 months 💰 Michael Houck is a former VC turned full-time creator who began his career as part of the early teams at Uber and Airbnb. His newsletter, Houck's Newsletter, reaches over 60,000 founders and has enabled him to earn $50,000 in monthly revenue. In this episode of Creators on Air, Michael Houck joins us to discuss startup strategies that can help you grow your newsletter, the misconceptions of paid advertising, and how to treat your newsletter like a business. In this episode we discussed: 01:49 - Practical Insights for Startup Success 02:53 - Transitioning from Side Project to Serious Business Growth 03:59 - From Content Marketing to Lead Magnets and Paid Ads 05:58 - Surprising Success with Lead Magnets 08:33 - Scaling Newsletter Subscribers and Revenue Streams 11:18 - Leveraging Sponsorships, Community, and Innovative Offerings 12:19 - Balancing Value and Iteration for Growth 14:34 - Creating Value-Driven Membership 15:47 - Leveraging Agencies, Inbound Interest, and Niche Analysis 17:36 - Newsletter Acquisition Strategy 20:09 - Considering Vertical Expansion and Holding Company Approach 20:56 - Approach Your Newsletter as a Business 22:06 - Building Trust and Credibility with Consistent Content 23:00 - Unleashing the Power of Growth 23:43 - Leaning on Content Marketing and Monetization Strategies 26:10 - Quick Fire Question Follow Michael: 🐦 Twitter: https://twitter.com/callmehouck 👥 LinkedIn: https://linkedin.com/in/michael-houck 📰 Newsletter: https://join.houck.news/ Follow Akta: 🎥 YouTube: @Akta 🐦 Twitter: https://twitter.com/aktavibes 📸 Instagram: https://www.instagram.com/aktavibes/ 📰 Newsletter: https://www.getrevue.co/profile/aktav... Follow Passionfroot: 💻 Website: https://www.passionfroot.me/ 📸 Instagram: https://www.instagram.com/getpassionfroot/ 🐦 Twitter: https://twitter.com/GetPassionfroot 👥 Linkedin: https://www.linkedin.com/company/get-passionfroot/ 📰 Newsletter: https://www.passionfroot.me/filtered-fridays Don't forget to like and subscribe! 🧡