Want your product or service to stand out in a crowded marketplace? Looking for a compelling way to position your brand? Explore how to use benefits and outcomes to differentiate your business. 🔔 Subscribe for More Marketing Insights – https://www.youtube.com/channel/UCS3lFRhXKfCZ8FvRqPjy9NA 👁️‍🗨️ About Allen Weiss – Website https://www.marketingprofs.com/ – Website https://mindful.cgu.edu/ – Podcast https://www.marketingprofs.com/resources/type/26/podcasts/ – Book https://www.brandbenefitsplaybook.com/ – Email amw@marketingprofs.com – LinkedIn https://www.linkedin.com/in/allenmweiss/ – Twitter https://twitter.com/allenweiss 🔗 Other Notes From This Episode – Find other products, tools, and resources mentioned in this episode https://www.socialmediaexaminer.com/how-to-use-benefits-as-a-competitive-advantage – Connect with Michael Stelzner (@Stelzner) on Instagram https://www.instagram.com/stelzner/ ⏰ Timestamps 00:00 Intro 01:13 About Allen Weiss 09:22 Why Brand Benefits are Important to Marketers 12:47 The 3 Main Types of Brand Benefits: Functional, Symbolic, and Experiential 20:08 How to Apply Brand Benefits to Improve Your Marketing Efforts 41:10 How to Use Brand Benefits to Grow Your Brand Recognition #SocialMediaExaminer #SocialMediaMarketingPodcast #CompetitiveAdvantage