The world produces approximately 50 million tons of electronic waste each year. Half of them come from personal consumer electronics, such as smartphone and laptops. If buried in the landfill, the e-waste could contaminate water and earth with the hazard lasting hundreds of years. Egyptian-Finnish entrepreneur Mo El-Fatatry and his wife Nahed Bedir Eletribi founded ERTH, an e-waste recycling platform in Malaysia, to allow households and consumers easily dispose of e-waste through proper channels.