Want to improve your marketing content? Looking for a proven, data-driven content strategy model that’s simple to apply? Explore a social content strategy. 🔔 Subscribe for More Marketing Insights – https://www.youtube.com/channel/UCS3lFRhXKfCZ8FvRqPjy9NA 👁️‍🗨️ About Allie Mason – Website https://somethinggreatersocial.com/ – Membership https://somethinggreatersocial.ck.page/schoolofsocial – Facebook https://www.facebook.com/thisalliemason – Instagram https://www.instagram.com/thatalliemason – Threads https://www.threads.net/@thatalliemason – TikTok https://www.tiktok.com/@thatalliemason 🔗 Other Notes From This Episode – Find other products, tools, and resources mentioned in this episode https://www.socialmediaexaminer.com/social-content-strategy-how-to-build-a-loyal-and-profitable-audience – Connect with Michael Stelzner (@Stelzner) on Instagram https://www.instagram.com/stelzner/ ⏰ Timestamps 00:00 Intro 01:06 About Allie Mason 11:34 Why a Social Content Strategy is Critical 16:07 How to Audit Your Social Media Platforms 22:07 How to Conduct Social Media Market Research 29:32 The Social Selling Staircase: How to Build a Social Community 32:29 How to Build Relationships With Your Audience 38:08 How to Build Trust With Your Audience 43:28 How to Establish Authority With Your Audience #SocialMediaExaminer #SocialMediaMarketingPodcast #SocialMediaStrategy