Need to find new and relevant audiences to target with your Facebook ads? Expert Rick Mulready shows you an advanced targeting method for expanding your cold audiences. You’ll discover a detailed research process (using Facebook's native tools) that ensures your ads will be highly targeted to relevant people. 🔔 Subscribe for More Social Media Marketing Tactics -- https://www.socialmediaexaminer.com/sub 🚀 Check Out Rick’s Podcast for More Tips About Facebook Ads -- https://rickmulready.com/art-of-online-business-podcast/ 🎧 Subscribe to The Social Media Marketing Podcast -- https://www.socialmediaexaminer.com/shows/ 💡 Wondering How Fellow Marketers Are Using Social Media? -- Download our Industry Report: https://www.socialmediaexaminer.com/zsyx 00:00 Intro 00:30 3 Types of Facebook Audiences Types for Ad Targeting 01:51 Identify Characteristics of Your Target Audience 02:50 Research Interests With Facebook Audience Insights 05:08 Research Interests With Facebook Ad Set Detailed Targeting 06:04 Group Interests for Optimal Targeting Audiences #SocialMediaMarketing #FacebookMarketing #FacebookAds