In this advert for Birds Eye Fish Fingers we see a sailing yacht as Captain Birds Eye shouts, “Grub’s up!” The chef appears from below and says, “Where are they?” A boy appears and says, “Leave it to me Captain.” The Captain replies, “Aye, aye, matey.” The boy then uses a pair of flags to send a semaphore message ashore to the rest of the children. They come running to the boats as we hear the Captain Birds Eye song.