Srivilliputhur is a municipality in the Virudhunagar district of Tamil Nadu. The place is famous for palkova, a sweet made of milk and sugar. The dish earned a Geographical Indication tag in 2019. The story of palkova started around 1921. Dev Singh, a Rajput, set up a sweet stall named Lala Sweets near the famed Andal temple. He started making palkova after seeing the copious production of milk and the prasadam in the temple made of milk, sugar and varied nuts. Now it has been renamed as Sri Venkateswara Vilas. Every day 2,000 litres of milk is procured and half-a-tonne of palkova is made at this shop. Video: G Moorthy Voiceover & Production: Abhinaya Sriram Reporting: Beulah Rose Thank you for watching our video! You can subscribe to our channel here: https://bit.ly/3c8Adi6 Visit https://www.thehindu.com/ for the latest updates, analysis, opinions, and more. You can also download our apps: Android: https://bit.ly/3nboBEi iOs: https://apple.co/3EDCwt4 The Hindu is committed to keeping you up-to-date with information on the developments in India and the world. We promise to deliver quality journalism that stays away from vested interest and political propaganda. You can support us by subscribing to our digital offerings here: https://bit.ly/3emywiz Follow us: Twitter: https://twitter.com/the_hindu Instagram: https://www.instagram.com/the_hindu/