The second part of our two-part conversation on working with the media. Forbes senior editor Alex Konrad joins Greylock marketing partner Elisa Schreiber and Greylock director of communications Kaitlin Durkosh to discuss how startup founders should think about building relationships with journalists; how journalists see their role amid the always evolving media landscape; and what impact founders should expect from sharing their story across different forms of media. You can read a transcript of this conversation here: https://greylock.com/greymatter/startups-and-media-part-2/ Chapters 0:00 Introduction 0:40 Journalist Aren’t the Marketing Plan 5:32 Growth-Hacking Relationships 12:24 Uncomfortable News 17:15 Newsletters For Founders 22:00 Advice For Founders