Do you want to know how to build audience trust? Talking about mistakes in an organization’s branding strategy is one of the best ways to build trust with your audience, according to our latest podcast guest. In the 39th episode of the DesignRush Podcast, Living Corporate CEO Zach Nunn discusses the importance of brand storytelling in enhancing employee trust and market confidence. To learn more about what Zach told H&M should do following the advertising scandal involving the “coolest monkey in the jungle,” listen to the full episode. 00:00 Intro 05:09 Brand Transparency and Authenticity 15:00 H&M’s Branding Mistake 27:02 Branding KPIs 39:12 Employee Voice in Branding 46:20 Business Storytelling Listen to our podcast on Spotify, Amazon, Google Podcasts or Apple Podcasts! FOLLOW DESIGNRUSH ☑️ Website: https://www.designrush.com/ ☑️ Instagram: https://www.instagram.com/designrushmag/ ☑️ LinkedIn: https://www.linkedin.com/company/designrush ABOUT DESIGNRUSH DesignRush.com is a B2B marketplace connecting businesses with agencies through expert reviews and agency ranking lists, awards, knowledge resources, and personalized agency recommendations for vetted projects.