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Vote here: https://survey.qualtrics.com/jfe/form/SV_0icZIBPBgCbymns
Utah's NHL team is for the community and will be named with help from the community. In partnership with Qualtrics, the leading feedback and experience management provider, and Doubleday & Cartwright, a highly acclaimed creative consultancy and design studio, Smith Entertainment Group (SEG) has created a multi-phase branding process for fans to vote on the name.
The first round starts today and will be open until May 22. We invite fans to vote for up to four preferred names from this initial list of 20 options, which was compiled following the initial survey issued on social media. Each fan can only vote one time.
We will announce the next round of fan favorites and more details on future steps in the name selection process later this summer.
Qualtrics will employ best practice survey research methodology to ensure fairness, accuracy, and unbiased results including randomization, geo-location identification, progressive discrete choice analysis, the prevention of ballot box stuffing, encrypted data collection and storage. Backend analysis will also include deduplication and best practice statistical methods to ensure data integrity.
Utah’s NHL franchise will don jerseys that display UTAH during their inaugural season (2024-25).
Once the team name has been selected, SEG will work diligently to craft the team identity – logo, mascot, colors, and other branding elements – which will debut for the 2025-26 NHL season.
Chapters:
0:00 The BIGGER story beyond this one
1:27 Name, color, jersey concepts do exist
2:42 The Headlines
3:49 MEMO to FANS
6:39 ALL TWENTY NAMES
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