A recent study by WHU – Otto Beisheim School of Management demonstrates how developments in artificial intelligence affect the sports industry and highlights the promises AI holds for the future of sports. Having analyzed selected use cases, the researchers from WHU’s Center for Sports Management identified areas where AI will make a real difference. Managers at sports organizations must take the step from advanced analytics to AI now in order to remain competitive. The original article “Wie künstliche Intelligenz das Sportbusiness verändert” was published on the SPONSORs platform on June 8, 2021: https://www.sponsors.de/news/kuenstliche-intelligenz-sportbusiness Get a detailed look at this research in “How Artificial Intelligence is Changing Sports Business” at WHU KNOWLEDGE https://www.whu.edu/en/research/whu-knowledge/how-artificial-intelligence-is-changing-sports-business/ Visit us at https://www.whu.edu/ Facebook: https://www.facebook.com/visit.WHU Twitter: https://twitter.com/whu_edu Instagram: https://www.instagram.com/whu_official/ Xing: https://www.xing.com/companies/whu LinkedIn: https://www.linkedin.com/edu/school?id=11993