This is the most simplified explanation of Programmatic Advertising and ecosystem, yet complete. In this video, I will explain step by step: A. What is Programmatic Advertising? B. What are different types of Programmatic Ad Buying? 1. Programmatic Guaranteed or PG Deals 2. PMP or Private Marketplace Deals 3. Open Auction Deals C. Where does each of the platform fit in the programmatic advertising ecosystem? D. What is RTB or Real time bidding? E. What is a DSP, SSP, Ad Exchange, and DMP? If you have issues in hearing after 4th minutes, enable stereo mode on your speaker/earphones/computer Programmatic advertising is a data-driven ad buying and selling process supported by Real-Time Bidding If you want to learn the tools used in Programatic Advertising, here you go: DV360 (DSP) Tutorial:    • DV360 - Step by Step Tutorial   Oracle BlueKai (DMP) Tutorial:    • DMP (Data Management Platform) Oracle...   ——————————————————— DV360 (DSP): https://marketingplatform.google.com/about/display-video-360/ Oracle BlueKai (DMP): https://www.oracle.com/ae/data-cloud/products/data-management-platform Google Ad Manager (SSP): https://admanager.google.com/home ——————————————————— My Digital Products: https://senatorwerunads.com/store/ Paid Courses: https://senatorwerunads.com/paid-courses/ ——————————————————— ------------------------------------------------------------------------------------------------------------------ Topics covered: Introduction to programmatic advertising Programmatic Advertising for beginners Programmatic Advertising explanation DSP DMP SSP Evolution of programmatic advertising Demand side platform Supply side platform Data Management Platform DoubleClick Platform Google Marketing cloud Programmatic Advertising Evolution of Programmatic Advertising Evolution of Display advertising Advertiser VS Publisher Online Advertising Digital Marketing Digital Marketing Certification Oracle Bluekai Google Ads AdSense Monetization RTB Real Time Bidding PG Deals Programmatic deals Open Auction Preferred Deals Doubleclick Bid Manager DBM Digital Marketing Course ------------------------------------------------------------------------------------------------------- Hashtags: #DigitalMarketing #WhatIsDigitalMarketing #DigitalMarketingExplained #LearnDigitalMarketing #DigitalMarketingCourse #ProgramaticAdvertising #DMP #DSP #SSP #YouTubeAdvertising #DV360 #Display&Video360 #ProgrammaticAdvertisingCourse #DigitalMarketingTraining Programmatic Advertising #PerformanceMarketing #ProgrammaticAdvertising ——————————————————— Google Ads Course:    • Google Ads Course - 2022 Updated   DV360 Course:    • DV360 - Step by Step Tutorial   CM360 Course:    • CM360 Complete Tutorial   DMP Course (YT):    • DMP (Data Management Platform) Oracle...   Digital Marketing Interview Series:    • Programmatic Advertising and Digital ...   —————————————————— Blog: www.senatorwerunads.com Toolkit: https://senatorwerunads.com/useful-resources-and-tools-for-digital-marketers/ Subscribe to my Newsletter: https://www.ovaisahmad.com/newsletter Facebook: https://www.facebook.com/swrads/ Instagram: https://www.instagram.com/swr_ads/ —————————————————— Join Membership on YouTube: null My Vlogs channel: https://www.youtube.com/channel/UCcQNDZ2cLP5JCcFywIo7LjA ------------------------------------------------------- Follow me on WhatsApp, I share fun stuff: https://www.whatsapp.com/channel/0029Va7f6zE8PgsHWX1oqR3b --------------------- I download Assets for videos here: https://1.envato.market/PyZ0MY I create interactive forms and landing pages by: https://www.visme.co/form-builder/?ref=swra Website and App research: https://similarweb.grsm.io/eoh0ijejr7ow Buy growing softwares and tools at cheap prices: https://1.envato.market/PyZ0MY My Favorite Screen Recording tool: https://tella.tv/?via=ytdes My Email Automation & Funnel tool: https://systeme.io/?sa=sa0021250265e78f39fe056864bd080b754521aca6 YouTube Growth & SEO tool I use: https://www.tubebuddy.com/pricing?a=swra