Take a tour of the Explore section, where you can create a new exploration to access advanced analytical techniques to explore your data. To learn more, read about getting started with Explorations: https://support.google.com/analytics/answer/7579450 For more videos like this and to learn all about using Google Analytics for your business, take our free online Analytics Academy courses on Skillshop -- NOW AVAILABLE! Learn how to use Google Analytics 4 for your business needs, assuming no prior digital analytics experience. Start the second course - Use Google Analytics for Your Business - here: https://goo.gle/GA-course2 Haven't yet set up your account? Begin with the first course to get started using Google Analytics: https://goo.gle/GA-course1 Watch video previews from all course lessons in this playlist:    • Analytics Academy on Skillshop