Consent mode lets you communicate your users’ cookie or app identifier consent status to Google. Tags adjust their behavior and respect users’ choices. In this video, we'll look into how to set up consent mode so you can communicate the users' consent status to Google. Chapters: 0:00 - Introduction 1:06 - When to get consent 1:34 - Get familiar with the consent banner 3:23 - Implement the consent banner 5:57 - Manage consent in Tag Manager 7:07 - Check that you're receiving user input 7:47 - Conclusion Resources: Learn more about consent mode → https://support.google.com/analytics/answer/9976101 Check out the demo code for this series → https://github.com/googleanalytics/ga4-tutorials Join the Google Analytics 4 Discord server → https://discord.gg/djsM2JfQaG Subscribe to the Google Analytics channel → null Instructor → https://twitter.com/matt_landers #googleanalytics #googleanalytics4 #googletagmanager #ga4tutorials #ga4tutorialseries #consentmode