Pasadena Humane and Hill’s Pet Nutrition are joining forces to raise awareness about the importance of ending pet homelessness with a float in the 2024 Rose Parade® on New Year’s Day in Pasadena. Pasadena Humane and Hill’s Pet Nutrition partnered with the Los Angeles College of Music (LACM) to create an original song to accompany our float down the parade route. Student and alumni musicians had the opportunity to compose an original song based on the float’s themes for consideration. “Feed the Love” by Pasadena-based musician and LACM student Ella Beyer was selected as the winner. The original song will be fully produced by the college and donated for use in the parade. The lyrics touch on the themes of pet adoption, the human-animal bond, and the love and joy pets bring to our lives. Ella’s lyrics were inspired by her love for helping animals. Her family has always adopted from shelters and rescues, where she also volunteered as a child. Ella wanted to write a song that was upbeat and positive, inspiring listeners to sing along and share the important message of helping animals in need.