Rich sits down with Michael Easter to discuss his new book and New York Times bestseller, Scarcity Brain. Michael offers guidance on fixing the craving mindset and rewiring habits for a better life. To read more about this episode and peruse the full show notes, go here👉🏾https://bit.ly/richroll814 ✌🏼🌱 - Rich This Episode Brought To You By... MOMENTOUS For 20% OFF my favorite products go here 👉 https://bit.ly/LiveMomentous2024 LISTEN / SUBSCRIBE TO THE PODCAST Apple Podcasts: http://bit.ly/rrpitunes Spotify: http://bit.ly/rrpspotify Google: http://bit.ly/rrpgooglepods Meal Planner: http://meals.richroll.com/ Voicing Change Book: http://richroll.com/vc Clips Channel: null Newsletter: http://bit.ly/rollcallemail CONNECT WITH RICH ✩ Website - http://richroll.com/​ ✩ Rich Roll Podcast - https://richroll.com/all-episodes/ ✩ Instagram - https://www.instagram.com/richroll/ ✩ Twitter - https://twitter.com/richroll ✩ Facebook - https://www.facebook.com/richrollfans ✩ Strava - https://www.strava.com/athletes/14443?oq=rich ✩ Memoir: Finding Ultra - https://www.richroll.com/shop/books/finding-ultra/ ✩ Meals - http://meals.richroll.com/​ ✩ Cook - The Plantpower Way - https://www.richroll.com/shop/books/the-plantpower-way-signed/ ✩ Italian! - The Plantpower Way: Italia - https://www.richroll.com/shop/books/the-plantpower-way-italia-signed/ ✩ Support - https://www.patreon.com/richroll FILMED AND EDITED BY BLAKE CURTIS, DAN DRAKE & MORGAN MCRAE https://www.blakecurtis.net/ https://www.dandrake333.com/ TIMESTAMPS 00:00:00 Intro 00:01:27 Personal Journey with Sobriety 00:08:05 The Comfort Crisis and Inviting Hardship 00:12:36 Growing a Broader Understanding of Addiction 00:16:16 The Value of Hardship 00:20:45 Prevalence Induced Concept Change 00:24:35 The Short-Lived Appreciation for Modern Conveniences 00:28:03 Sponsor Break 00:29:33 The Scarcity Loop and Slot Machines 00:32:22 The Three-Part System of the Scarcity Loop 00:33:15 The Pervasiveness of the Scarcity Loop 00:40:49 The Schedule of Rewards 00:42:41 The Dopamine Release from Anticipation 00:45:21 Michael's Time In Iraq to Study the Drug Trade 00:48:12 Historical Examples of Addiction 00:49:04 The Scarcity Loop in Substance Addiction 00:50:32 The Unpredictability of Alcohol 00:53:09 The Peaks and Valleys of Sobriety 00:54:30 Exploring the Edges and Managing Intensity 00:55:39 Living A Balanced Life 01:00:55 Tools for Behavior Change 01:02:29 The Optimal Foraging Theory 01:04:15 The Optimal Stimulation Theory and Humans Today 01:06:11 Regulating Technology for Teens 01:08:18 "Opting In" Rather Than "Opting Out" of Technology 01:11:31 The Death of Boredom 01:14:23 Reinserting Boredom 01:16:59 Human Insatiability and Addition vs Subtraction 01:17:43 The Bridge Experiment 01:18:55 The Tendency to Add 01:22:32 Minimalism and Interesting Experiences 01:25:56 The Scarcity Loop and Outdoor Activities 01:27:51 The Scarcity Loop and Buying Habits 01:28:38 The Value of Time and Minimalist Lifestyles 01:31:51 The Loop and Problem Solving 01:34:05 The Future of Humanity 01:35:59 Enslavement to Technology 01:40:25 The Sweet Spot of Progress 01:41:22 Material Impacts on Daily Life 01:44:47 Bringing Adventure into Everyday life 01:47:37 Credits * * * * * NEW TO RICH? Hi I'm Rich Roll. I'm a vegan ultra-endurance athlete, author, podcaster, public speaker & wellness evangelist. But mainly I'm a dad of four. If you want to know more, visit my website or check out these two the NY Times articles: http://bit.ly/otillonyt http://bit.ly/vegansglam I LOVE MAIL! SEND IT HERE: 2630 Conejo Spectrum St. Thousand Oaks, CA 91320 #richroll #richrollpodcast