IKEA is integrating generative AI to enhance customer service and operational efficiency. Join me as I speak with Parak Parekh, CDO at IKEA Retail (Ingka Group), about Innovations, including a design-assisting chatbot and intelligent supply chains, all backed by an ethical AI task force. The focus is on human-centric, sustainable solutions, with initiatives for content creation, supply chain optimization, and staff reskilling, emphasizing transparency and ethical AI use.