In 2011, Justin McLeod was a Harvard grad student who wanted to solve his dating woes. He invested his own money to start Hinge, a dating platform the company says is "designed to be deleted." What started out as a small company that struggled to compete with now billion-dollar giants like Tinder, has grown to become one of the most popular apps in the dating space. In 2023, Hinge brought in $396 million in revenue. Produced by: Tasia Jensen Managing Producer: Beatriz Bajuelos Camera: Mickey Todiwala Animator: Gene Kim Reporter & Narrator: Nicolas Vega Production Assistance: Valentina Duarte, Megan Sauer Subscribe to CNBC Make It: http://cnb.cx/2kxl2rf Want to land your dream job in 2024? Take CNBC’s new online course How to Ace Your Job Interview and save 50% with discount code EARLYBIRD: https://cnb.cx/3TRz5Jt About CNBC Make It: CNBC Make It is a new section of CNBC dedicated to making you smarter about managing your business, career, and money. Connect with CNBC Make It. Online Get the latest updates: https://www.cnbc.com/make-it Find CNBC Make It. on Facebook: https://cnb.cx/LikeCNBCMakeIt Find CNBC Make It. on X: https://cnb.cx/FollowCNBCMakeIt Find CNBC Make It. on Instagram: https://bit.ly/InstagramCNBCMakeIt #CNBC #CNBCMakeIt Hinge's Makeover: The New Era For Dating Apps