Google Product Managers Alman Shibi and Matt Jacobson walk you Google Analytics 4 Media integrations for both Google Ads and Google Marketing Platform. 0:06 Introduction 0:36 Agenda 0:57 Integrations Overview 1:16 Capabilities overview 4:36 Integrations Deep Dives 4:47 Deep Dive: Google Ads Integration 11:58 Deep Dive: Search Ads 360 Integration 16:45 Deep Dive: Display & Video 360 Integration 21:25 Deep Dive: Campaign Manager 360 Integration 25:32 Closing & Takeaways