#adobe #aep #adobeexperienceplatform #cdp #cx This whiteboard video will help you understand what your organisation needs to be able to design and deliver exceptional 1-1 customers experiences. You'll have a better understanding of the positioning of Adobe Experience Platform in your organisation’s ecosystem and you'll learn how to describe the architecture behind Adobe Experience Platform. Chapters: 0:00 Intro 0:15 Personalization at scale 1:17 AEP Foundation 2:32 Real-Time Customer Profile 3:06 API-based Activation 3:21 Real-Time CDP 4:50 Adobe Journey Optimizer 6:56 Decisioning with Adobe Journey Optimizer 8:23 Enterprise Ecosystem 10:11 XDM, Datasets, AI, Query Service 11:09 Customer Journey Analytics 11:42 Conclusion