On this episode we are going to be breaking down the concepts of cookie deprecation, privacy regulations and their effect on marketing. I will be helping you learn a little bit about what you can do to overcome these challenges. We’re going to explain what a cookie is and explain the differences between first party and third party data. We’re gonna cover the changes that apple has made in the past several years, as well as some of the changes that are likely to come in the future. Most importantly this episode is focused on what you can do to “future proof” your marketing efforts regardless of the technology or regulatory changes that are on the horizon. LeadsRx is an impartial multi-touch attribution software solution helping B2B and B2C clients maximize return on ad spend. https://leadsrx.com/?utm_source=yt