From its record-breaking sales to the surprising decision by EA to bench the FIFA name, we're diving into the drama where strategy meets sport. Witness the evolution from 2D sprites to billion-dollar licensing deals, and the strategic gameplay not just on the pitch but in boardrooms. With a nod to the rivalry that had gamers choosing sides like it's El Clásico, we'll explore how EA's quest for authenticity led to a name change more controversial than a VAR decision in a World Cup final. So, lace up for a journey through the highs, lows, and laugh-out-loud moments in the game behind the game. ⏱ Timestamps 00:00 Why EA Killed FIFA? 01:36 EA's FIFA vs PES 04:56 EA vs FIFA: The War Begins 06:40 Why FIFA Lost 09:08 The Future 🎬 About Athletic Interest is a video essay series that investigates business stories from the world of sports. ✅ Follow Email list: https://athleticinterest.substack.com/ Instagram: https://www.instagram.com/athleticinterest/ 🍿 Watch more Most popular: https://bit.ly/36ZZ3Qe Latest video: https://bit.ly/2MpsDW6 #easports #fifa #eafc24 #football