Watch the bonus Nebula Plus video here: https://nebula.app/videos/techaltar-why-google-facebook-secretly-love-the-ios-privacy-changes Watch all my videos ad free & early access on Nebula: https://go.nebula.tv/techaltar ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ ►►► This video ◄◄◄ Apple announced their iOS privacy changes last year, stopping apps from tracking users across apps. At the same time, they also increased their ad revenue 10-fold and are planning to roll out ads to Maps, TV, Books, Podcasts & more to build out their own ad empire. The Story Behind - ep. 90 This video on Nebula: https://nebula.app/videos/techaltar-ads-apples-next-billion-dollar-empire ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ ►►► TechAltar links ◄◄◄ Merch: http://enthusiast.store/ Social media: https://twitter.com/TechAltar https://instagram.com/TechAltar https://facebook.com/TechAltar https://discord.gg/npKQebe If you want to support TechAltar directly: https://flattr.com/@techaltar ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ ►►► Attributions & Sources ◄◄◄ 1: Toni Sacconaghi, Bernstein, via Barrons: https://www.barrons.com/articles/apples-advertising-business-is-bigger-than-you-think-it-could-get-bigger-still-51628004419 2: Mark Gurman, Bloomberg: https://www.bloomberg.com/news/newsletters/2022-08-14/apple-aapl-set-to-expand-advertising-bringing-ads-to-maps-tv-and-books-apps-l6tdqqmg 3: Neil Shah, Counterpoint: https://www.counterpointresearch.com/advertising-walled-gardens/ Music by Edemski: https://soundcloud.com/edemski