Is there a simple mindset shift that can radically improve our sex lives? One which can apply whatever our circumstances, experience or preferences? Yes! Sex coach Ruth Ramsay shares this shift, and how its ramifications go way beyond increasing our pleasure. Ruth Ramsay is an adult sex educator and coach. She helps people understand who they are sexually, how their bodies and minds work, what they need and desire, and how to communicate that. Her style is upbeat, shame-free and pleasure-led. Ruth holds a coaching diploma backed with vast life experience. She won an Erotic Award for campaigning for the sexual rights of people with disabilities; was a striptease artist for 14 years; teaches exotic dance; and has been a sex journalist, activist and more. Her mission is for sexual energy to be recognised as a force for good. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx