Maxwell Mooney opened his first Narrative Coffee cart in 2015 with just $1,800. Now they’ve just opened their second brick-and-mortar coffee shop, and are bringing in an average revenue of more than $80,000 a month. Wondering how he grew his coffee business? Watch this video to find out! This video is sponsored by TailorBrands. Use code "upflip40" for 40% off at check out! Click here http://tailorbrands.com/upflip to get your business started today! This video is sponsored by Fiverr, a top marketplace for business owners to find the freelance talent you need to grow your business to the next level. Maxwell was a coffee geek well before opening a coffee shop. As a world-class barista, he’s competed and placed at a number of barista championships, so when he decided to become a business owner, a café was a logical choice. After starting with a coffee cart in 2015, they opened their first full café in Everett in 2017, expanding to a second location in Bellingham earlier this year. In this interview, we’ll get Maxwell’s insider insight into starting a coffee shop business. We’ll find out how he made the most of his initial coffee cart investment, and how much it cost to expand that into a brick-and-mortar. That expansion also meant growing the team, and we’ll learn how he attracts and retains skilled baristas, along with his advice on the best marketing approaches to bring in new customers. One major ingredient in Narrative Coffee’s success are their foundational systems that help them maintain quality across their coffee shop business. We’ll learn how Maxwell developed these systems, as well as the tools and software he uses to manage workflow across multiple locations. Anyone interested in the coffee industry will learn a lot from this interview! And if you want to hear more insights into owning a coffee shop, check out some of our past owner interviews: How to Start A 7-Figure Coffee Business ► https://www.youtube.com/watch?v=BzVgpmu6clQ Behind the Scenes of a $24,000 a Month Coffee Shop Business ► https://www.youtube.com/watch?v=HvQt2wbj7DE Resources: https://narrative.coffee/ - Find out more about Narrative Coffee on their website https://www.upflip.com/academy - Start, Build & Grow Your Business https://www.upflip.com/blog/opening-a-coffee-shop - Our ultimate guide to starting a coffee business https://www.upflip.com/equipment-list - UpFlip's Premier Equipment List https://slack.com/ - The preferred productivity software of Narrative Coffee and small businesses across the United States https://joinhomebase.com/ - Scheduling, payroll, and HR app for small businesses https://gusto.com/ - Tool for managing your payroll, benefits, and employees Timestamps: 0:00 Intro 0:53 How Maxwell Got Into Coffee 1:38 How To Overcome Business Struggles 2:05 Systems and Processes 4:06 Key Things Maxwell Has Learned 5:06 Tips on Starting with a Coffee Cart 6:38 Tricks to Exceptional Customer Experience 7:26 How To Get More Retail Sales 8:41 How To Keep Customers Coming Back 9:41 the Benefits of Your Community 11:31 Let’s Talk Numbers 12:22 The Key To FREE Advertising 13:46 Tips for Beginners on a Budget 14:47 Reaching the Breakeven Point 16:12 The Importance of Systems 16:51 Blitz Time with Maxwell! 19:21 Choosing The Right Merchandise 20:25 How To Keep Employees Happy 21:35 How To Not Lose Efficiency 22:29 Where To Find Quality Suppliers 23:02 Maxwell’s Best Sellers 24:07 The Must-Have SOPs 25:22 Key Software and Tools 26:38 How To Deal with Inflation 27:33 The Benefits of a Tip Pool 28:41 The MUST-HAVE Equipment 29:37 Advice Maxwell Wants You To Know 30:54 What You Can Expect with Profit Margins 31:46 How To Fill The Need 32:55 The Trick to Scaling Smoothly 34:06 Business Owner Struggles 34:43 The Importance of Review 35:54 Time Management Tips 36:41 Advice to Entrepreneurs #coffeeshop #coffeebusiness #openingacoffeeshop