In this GDC 2023 talk, Rares Cinteza, Game Director at Gummy Cat Studio, analyzes how Bear and Breakfast, a management-adventure game, had its core design pillars revolve around blending genres with existing fanbases in order to carve out its own niche. He explores the challenges the team faced throughout the various stages of pitching, developing, marketing, and eventually launching a game that needed to satisfy expectations of each genre it tried to mix—while making the combination a compelling reason for publishers to like the pitch and for people to play the game. GDC returns to San Francisco this March 18-22, 2024! For more information, be sure to visit our website and follow the #GDC2024 hashtag on social media. Subscribe to the GDC newsletter and get regular updates via Facebook, Twitter, LinkedIn, or RSS. Join the GDC mailing list: http://www.gdconf.com/subscribe Follow GDC on Twitter: https://twitter.com/Official_GDC GDC talks cover a range of developmental topics including game design, programming, audio, visual arts, business management, production, online games, and much more. We post a fresh GDC video every day. Subscribe to the channel to stay on top of regular updates, and check out GDC Vault for thousands of more in-depth talks from our archives.