Though smaller than Nike and Adidas, New Balance is older than its primary competitors, and with sales of $6.5 billion in 2023 (an increase of 23% over the previous year), the Massachusetts-based company best known for running shoes is growing fast. "Sunday Morning" contributor Kelefa Sanneh checks out how New Balance is finding a balance between both fashion and performance. "CBS News Sunday Morning" features stories on the arts, music, nature, entertainment, sports, history, science and Americana, and highlights unique human accomplishments and achievements. Check local listings for CBS News Sunday Morning broadcast times. Subscribe to the "CBS News Sunday Morning" YouTube channel: null Get more of "CBS News Sunday Morning": https://cbsnews.com/sunday-morning/ Follow "CBS News Sunday Morning" on Instagram: https://instagram.com/cbssundaymorning/ Like "CBS News Sunday Morning" on Facebook: https://facebook.com/CBSSundayMorning Follow "CBS News Sunday Morning" on Twitter: https://twitter.com/CBSSunday Subscribe to our newsletter: https://cbsnews.com/newsletters/ Download the CBS News app: https://cbsnews.com/mobile/ Try Paramount+ free: https://paramountplus.com/?ftag=PPM-05-10aeh8h For video licensing inquiries, contact: licensing@veritone.com