Throughout his career, Neal Mohan has been among the forefront of several major shifts within the internet ecosystem. Mohan, who is the chief product officer of YouTube and senior vice president at Google, began his internet career at DoubleClick in the ‘90s, where he was a pioneer of the now-widespread advertising business model. He arrived at Google via the company’s 2007 acquisition of DoubleClick, and was instrumental in expanding advertising technology as well as laying the foundation for user-generated content platforms to thrive. Today, Mohan oversees every aspect of the Youtube platform and ecosystem for over 2B users and millions of content creators and media partners. In his conversation with Greylock general partner David Thacker, Mohan mines the depths of his experience to discuss the connection between those creating and consuming content, the complexity that comes with scale, and why the YouTube community guidelines that govern content are essential to it being an open platform. This interview is part of Greylock's Iconversations speaker series. You can read a transcript of the interview here: https://greylock.com/greymatter/powering-creators/ You can listen to the podcast of this interview here: https://soundcloud.com/greylock-partners/youtubes-neal-mohan/s-ZTODSUSz6R5?utm_source=clipboard&utm_medium=text&utm_campaign=social_sharing You can find all Greylock Iconversations here:https://greylock.com/iconversations/ Chapters 0:00 Introduction 1:40 Early Career 3:52 Early Experience at DoubleClick 7:20 Google’s Acquisition of DoubleClick 10:02 YouTube’s Acquisition 14:30 The Evolving Media and Entertainment Landscape 18:36 Future of Advertising 23:35 YouTube’s Catalyst of Growth 28:36 Adoption of Subscription Models 32:58 Future of the Creator Economy 35:38 Decision Making and Product Management 39:50 YouTube Organization Structure 41:46 Responding to Youtube’s use-cases 44:45 Trade Offs and Difficult Decisions 48:02 Trust, Safety, and Enforcing Guidelines 52:04 Assessing the Competitive Landscape 54:22 Diversifying Revenue Streams 57:15 Lightning Round Questions