The new Aston Martin DBS makes its debut with a starring role in a new film by the innovative image maker Nick Knight.
Placed centre stage amidst a bold piece of contemporary cinematic art, the DBS' poise and power are vividly re-imagined through Knight's unique vision.
The DBS has been brought to life through Knight's dazzling use of photography and CGI, and the shoot was produced by PRETTYBIRD. A location shoot in a former steelworks provided key shots, environments and backgrounds, which were then blended in to Knight's trademark post-production. ‘I like to push the frontiers of non-narrative film,’ he says, ‘it's about weaving in a set of emotions and responding naturally to what you see.’ A hugely complex 3D model of the DBS was then animated, with dynamic reflections that morph and flex in time with the soundtrack.
Fast-changing angles, 'impossible' computer generated camera moves and perspective shifts convey a sense of speed and power, with the DBS bursting from this kaleidoscopic array of dynamic animated forms. Animation and reflection creates a sparkling and futuristic monochrome landscape that appears to shift and melt around the car. 'This vision of the car coming out of darkness is like a galaxy speeding towards us,' says Knight.
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