Was ist eigentlich seit Tap Tap Revenge, Angry Birds und Doodle Jump passiert? Warum werden Mobile Games oft so irreführend beworben und warum scheint das keine negativen Konsequenzen zu haben? #Ultralativ #MobileGames 00:00 - Einleitung 00:32 - Das Paradebeispiel 01:22 - Irreführung ist erfolgreich 02:10 - Unterschiedliche Ziele 03:07 - Wie kommt man darauf? 03:57 - Algorithmische Zielgruppenansprache 04:34 - Reaktionen 05:00 - Fazit _________________________________ PLAYLISTS 🎬 ┕Wochenschau ▸ https://bit.ly/2VrEC8l ┕Specials ▸ https://goo.gl/C7huRs ┕Videoessays ▸ https://goo.gl/8gxBTc ┕YouTube Deutschland ▸ https://goo.gl/yxj7bD ┕Thumbnail der Woche ▸ https://goo.gl/jkdNT6 _________________________________ SOCIAL MEDIA 📱 ┕Twitter ▸ https://goo.gl/Ixl5Ns ┕Twitch ▸ https://goo.gl/PSjvNq _________________________________ QUELLEN 🔎 ┕ Do Misleading Ad Strategies Work? https://www.mobileaction.co/blog/user-acquisition/gardenscapes-ad-strategy/ ┕ Gardenscapes passes $3bn on mobile https://www.gamesindustry.biz/articles/2021-08-25-gardenscapes-passes-usd3bn-on-mobile ┕ Why do mobile gaming companies use fake ads? https://mobiledevmemo.com/why-do-mobile-gaming-companies-use-fake-ads/ ┕ Game Theory: Are Your Mobile Games ILLEGAL? https://www.youtube.com/watch?v=iT6eMorkX78 ┕ Why are Mobile Game Ads SO BAD? (And Why Only 2% of You Will Actually Read this Article) https://www.mobilegames.com/editorial/why-are-mobile-game-ads-so-bad-and-why-only-2-of-people-will-actually-read-this-article/ ┕ The DISGUSTING State of Mobile Game Ads (and why YouTube LOVES IT) https://www.youtube.com/watch?v=KsKlfN9phAs ┕ Will The Fake Ads Outbreak In Mobile Games Continue In 2020? https://medium.com/apptica/will-the-fake-ads-outbreak-in-mobile-games-continue-in-2020-6125bed38c16 ┕ The Games Market and Beyond in 2021: The Year in Numbers https://newzoo.com/insights/articles/the-games-market-in-2021-the-year-in-numbers-esports-cloud-gaming/