Designers, marketers, and anyone passionate about user experience, this one's for you! This episode of The Yellow Couch Series features Mahesh Patil, co-founder of August Company, a design-focused marketing agency, in conversation with Saurabh Gupta, co-founder of ZEUX Innovation. Mahesh's design journey is a fascinating one, taking him from the world of UX to the forefront of marketing. In this episode, they delve into a variety of topics including the evolution of a designer's role, the convergence of marketing, branding, and UX, and the importance of a holistic approach to user experience. Whether you're a seasoned designer or just starting out, this episode is packed with valuable insights and inspiration. 00:00 Preview 00:33 Mahesh’s evolution as a Designer 07:14 Function vs Immersion Payout 11:03 Being an angry designer 13:25 Journey from UX to Marketing 17:36 Convergence of Marketing, Branding and UX 21:53 First Chief Design Officer 23:38 Who owns experience in organizations 28:15 Holistic outlook to user experience 31:15 How designers’ create biases 33:11 Designer at peace Tell us how did you like this episode and what more do you want to see on this channel in comment section. Don't forget to hit the subscribe button for more insightful design discussions. Visit our website: https://zeuxinnovation.com/ Follow us on: LinkedIn: https://www.linkedin.com/company/zeux-innovation Instagram: https://www.instagram.com/zeux_innovation/