Selling a gadget isn’t enough anymore. Creators need to find a way to keep revenue coming in, even after they sell a device. Companies like Peloton sell the hardware, but also a service to go along with it. Ashley Carman reports on recurring revenue and subscription services, and why they might be the key to keeping hardware businesses afloat. Learn more: http://bit.ly/2PzRDdO Subscribe: http://goo.gl/G5RXGs Like The Verge on Facebook: https://goo.gl/2P1aGc Follow on Twitter: https://goo.gl/XTWX61 Follow on Instagram: https://goo.gl/7ZeLvX Why'd You Push That Button Podcast: https://pod.link/1295289748 The Vergecast Podcast: https://pod.link/430333725 More about our podcasts: https://www.theverge.com/podcasts Read More: http://www.theverge.com/ Community guidelines: http://bit.ly/2D0hlAv Wallpapers from The Verge: https://bit.ly/2xQXYJr Subscribe to Verge Science on YouTube, a new home base for our explorations into the future of science: http://bit.ly/2FqJZMl