🌎 The content marketing news you need to lead in about 5 minutes, from Content Marketing Institute’s Robert Rose. Brands are betting big on their ad plays for football’s season finale, but will their creative efforts score points with consumers? Will B2B brands even try to take the field? Robert Rose offers his predictions but reminds marketers that taking a few risks can help advance their goals. 📣So what do you think? Will B2B brands score at the big game? Will advertisers fumble at creating consumer connections that last after the whistle blows? Care to bet on it? Let us know in the comments. 👀 Related: A Superb Owl, But Sub-Par Storytelling- https://contentmarketinginstitute.com/cmi-news/superb-owl-ad-storytelling