In this lighthearted talk Dominic Walliman gives us four guiding principles for easy science communication and unravels the myth that quantum physics is difficult to understand, it’s all in how it’s explained. Dominic Walliman is a physicist, and award-winning science writer. He received his PhD in quantum device physics from the University of Birmingham and currently works at D-Wave Systems Inc., a quantum computing company in Vancouver. Dominic grew up reading science books and remembers vividly the excitement of discovering the mind-boggling explanations that science gives us about the Universe. If he can pass on this wonder and enjoyment to the next generation, he will consider it a job well done. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx