We’re often encouraged to think that the secret to starting is a business is to have a bold and entirely original idea. But the suggestion here is that all we really need is to LOVE something a little more than most other people do: that will be enough to help us stand out from the competition. Enjoying our Youtube videos? Get full access to all our audio content, videos, and thousands of thought-provoking articles, conversation cards and more with The School of Life Subscription: https://t.ly/jGa-6 Be more mindful, present and inspired. Get the best of The School of Life delivered straight to your inbox: https://t.ly/NGps9 FURTHER READING “Many of us want to start our own businesses. Public space is filled with reports of new ventures. But the reporting on entrepreneurship is heavily skewed in one particular direction: towards people who have started new kinds of businesses, pioneers who have pushed the boundaries of commerce by creating a wholly original offering, usually through the help of an innovative piece of technology...” You can read more on this and other subjects here: https://goo.gl/P73YWU MORE SCHOOL OF LIFE Watch more films on WORK and CAPITALISM in our playlist: http://bit.ly/TSOLcapitalism SOCIAL MEDIA Feel free to follow us at the links below: Facebook: https://www.facebook.com/theschooloflifelondon/ X: https://twitter.com/TheSchoolOfLife Instagram: https://www.instagram.com/theschooloflifelondon/ CREDITS Produced in collaboration with: Alan Jennings http://alanjennings.net/ #TheSchoolOfLife