🌎 The content marketing news you need to lead in roughly 5 minutes, from Content Marketing Institute’s Robert Rose. According to media agency GroupM, paid advertising is on pace for a 5.8% growth rate this year, defying earlier predictions of the sector’s impending collapse. While that growth is projected to slow in 2024, skyrocketing revenue from retail media networks may keep it aloft. These search advertising platforms offer obvious advantages for B2C marketers, yet Robert Rose says they may also hold compelling opportunities for brand advertising on B2B content platforms. 📣So what do you think? Are you considering retail media networks to promote your B2B products or services? Let us know in the comments. 👀 Related: How To Make Paid Content Promotion Pay Off for Your Content Marketing - https://contentmarketinginstitute.com/articles/paid-content-promotion-essential-guide ⭐️Sources: https://www.marketingdive.com/news/global-ad-spending-outlook-2024-media-predictions/701436/ https://www.marketingbrew.com/stories/2023/12/01/groupm-forecast-expects-ad-spend-growth-of-nearly-6-this-year https://www.mediapost.com/publications/article/391609/zenith-quietly-releases-updated-forecast-revises.html