A fortnight ago, the government asked fertilizer marketers to ensure that from October 2, the homogenous ‘Bharat’ brand was prominently printed in packaging. This is so that two-thirds of the space was dedicated to this display and that this came under the Pradhan Mantri Bhartiya Januvarak Paryojana (PM-BJP), the remaining one-third could be used for product branding. This move has brought into focus questions around the free market, quality differences that spurs competition, the pursuit of innovation and so forth. In this video, we will look at the fertilizer industry, the rationale behind the move, the government's subsidies, and how the industry has reacted. Script and presentation: K. Bharat Kumar Production: Shibu Narayan Videography: Johan Sathyadas J Thank you for watching our video! You can subscribe to our channel here: https://bit.ly/3c8Adi6 Visit https://www.thehindu.com/ for the latest updates, analysis, opinions, and more. You can also download our apps: Android: https://bit.ly/3nboBEi iOs: https://apple.co/3EDCwt4 The Hindu is committed to keeping you up-to-date with information on the developments in India and the world. We promise to deliver quality journalism that stays away from vested interest and political propaganda. You can support us by subscribing to our digital offerings here: https://bit.ly/3emywiz Follow us: Twitter: https://twitter.com/the_hindu Instagram: https://www.instagram.com/the_hindu/