In 2018, Tessa "Tezza" Barton and Cole Herrmann launched a photo editing app called Tezza to simplify photo editing for social media users. Instead of startup funds, the husband-and-wife duo relied on Barton's photography expertise and Herrmann's software engineering skills to create the app — starting with premade filters and expanding into more complex editing tools. Tezza brought in $26.5 million in 2023, and boasts 2.5 million monthly users today. Check out the Tezza app here: https://apps.apple.com/us/app/tezza-aesthetic-photo-editor/id1393061654 Produced and Additional Camera by: Lauren Shamo Senior Managing Producer: Eric M. Clark Sr. Production Manager: Kathryn Mavrikakis Camera: John P. Beatty Editor: Nic Golden Henry Animator: Elham Ataeiazar Reporter: Megan Sauer Additional Footage: Tessa Barton and Cole Herrmann, Getty Images Subscribe to CNBC Make It.: http://cnb.cx/2kxl2rf Want to make extra money outside of your day job? Take CNBC’s new online course How to Earn Passive Income Online to learn about common passive income streams. Register today and save 50% with discount code EARLYBIRD: https://cnb.cx/3Is19fx About CNBC Make It.: CNBC Make It. is a new section of CNBC dedicated to making you smarter about managing your business, career, and money. Connect with CNBC Make It Online Get the latest updates: https://www.cnbc.com/make-it Find CNBC Make It on Instagram: https://bit.ly/InstagramCNBCMakeIt Find CNBC Make It on Facebook: https://cnb.cx/LikeCNBCMakeIt Find CNBC Make It on threads: https://cnb.cx/threadsCNBCMakeIt Find CNBC Make It on X: https://cnb.cx/FollowCNBCMakeIt #CNBC #CNBCMakeIt #HowIMadeIt Bringing In $26.5 Million A Year From Our Photography Startup